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Streamlabs and Stream Hatchet Live Stream Election Report
The presidential election is behind us, and Joe Biden is now president-elect of the United States. Throughout the course of the campaign, live streaming platforms played a significant role in reaching young people. This report from Streamlabs with data from Stream Hatchet suggests that more and more viewers are turning to platforms like Twitch and YouTube to stay informed.
“Gaming and Live Streaming are transforming the ways in which we consume media. Five years ago, no one would believe that Travis Scott’s biggest concert of the 2020 calendar year would be within a Fortnite game, or that a Virtual K-Pop group, KDA, would attract millions of fans across the globe. With one of the world’s most influential election cycles, It’s no surprise that gaming influencers are playing important role in how younger audiences are consuming news,” said Eduard Montserrat, CEO of Stream Hatchet, “Our latest report with Streamlabs found that HasanAbi, generated 2.5 million hours watched during Tuesday’s election night, making him the 6th most-watched election-themed channel across Twitch and YouTube.”
The live streaming industry has grown significantly in 2020. The Q3 2020 live streaming industry report from Streamlabs and Stream Hatchet found that audiences watched over 7.46 billion hours of content across all live streaming platforms last quarter, nearly double the 3.89 billion watched for the same time period last year. Historically, the majority of live-streamed content comes from video games. However, Twitch’s non-gaming category, “Just Chatting” was the second most-watched category across all live streaming platforms in Q3 with 522 million hours. Twitch is quickly evolving beyond gaming, and this political season helped accelerate it.
“Over the last few weeks and months, many Twitch streamers shifted their content from video games to presidential debate and election coverage,” said Ashray Urs, Head of Product at Streamlabs. In just an hour and a half, viewers on Twitch watched over 305,000 hours of presidential debate coverage. This increased interest in politics was only heightened when U.S. Representative Alexandria Ocasio-Cortez made her Twitch debut, which quickly became one of the most-watched live streams on the platform, peaking at 435,000 viewers.”
As the numbers below suggest, it is clear live streaming will continue to play a growing role in future elections as politicians seek to reach young voters, and live streamers take a keener interest in politics.
Highlights
- 50.7 million hours of election day coverage was watched across both YouTube and Twitch.
- Twitch streamer HasanAbi competing with major news networks in terms of viewership on election day.
- Viewers on Twitch watched 3.4 million hours of election day coverage.
- HasanAbi led Twitch streamers with 2.5 million hours watched on election day, making up 75% of total election day coverage viewed on Twitch.
October 22 Presidential Debate Stats
Top Five Twitch Streamers
Viewers watched 305 thousand hours of debate coverage on Twitch. HasanAbi led Twitch streamers, amassing nearly 104 thousand hours watched and peaking at 172 thousand viewers. HasanAbi made up 34% of all debate coverage watched on Twitch. Debate coverage reached a peak of 341 thousand viewers on Twitch.
Peak and Average Viewership on Twitch
HasanAbi experienced the highest peak viewership during the presidential debate, topping out at 173 thousand viewers, and averaging 113 thousand throughout the course of the debate. xQcOW experienced the second-highest peak viewership at 147 thousand and averaged 103 thousand viewers throughout the debate.
Top Live Streaming Channels Across Both YT + Twitch
Viewers watched 10.2 million hours of debate coverage across both YouTube and Twitch. ABC was the most-watched live channel during the presidential debate, accumulating 2.2 million hours watched. Debate coverage reached a peak of 7.3M across Twitch and YouTube streams
Peak and Average Viewership Across Both YT + Twitch
Across both Twitch and YouTube, ABC News experienced the highest peak viewership at 1.44 million viewers and averaged 1.33 million viewers throughout the debate. C-SPAN experienced the second highest peak in viewers at 1.06 million, followed by Fox News which peaked at 932 thousand viewers.
Election Day Stats
Top Five Twitch Streamers
Viewers on Twitch watched 3.4 million hours of election day coverage. HasanAbi led Twitch streamers with 2.5 million hours watched, making up 75% of total election day coverage viewed on Twitch. Viewership on Twitch peaked at 386 thousand viewers on election day.
Peak and Average Viewership on Twitch
HasanAbi led Twitch streamers on election day, peaking at 227 thousand viewers and an average of 157 thousand viewers throughout the day. TrainwrecksTV was the second most-watched Twitch streamer peaking at 89 thousand viewers and averaging 46 thousand viewers throughout the day. Closing out the list includes Mizkif, Hutch, and DavidPakman.
Top Live Streaming Channels Across YT + Twitch
50.7 million hours of election day coverage was watched across both YouTube and Twitch. It is important to note that HasanAbi was the 6th most-watched live stream channel behind major news networks like CBS News, Fox, ABC, and NBC. Viewership during election day peaked at 4.7 million viewers.
Peak and Average Viewership Across Both YT + Twitch
Across both Twitch and YouTube, NBC News led all live streaming channels, peaking at 909 thousand viewers and averaging 284 thousand viewers throughout the day. It is important to note the inclusion of Twitch streamer HasanAbi on this list. Twitch evolving beyond gaming is highlighted in the fact that HasanAbi was on par with major news networks in terms of viewership on election day.
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs please visit https.streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
About Stream Hatchet
Stream Hatchet monitors live-streaming gaming viewer data across all platforms around the world and provides precise analysis for leading brands, esports teams, leagues, and sponsors. Stream Hatchet is a business unit within the larger Engine Media, a company focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies. The company is traded publicly under the ticker symbol (TSX-V: GAME) (OTCQB: MLLLF).