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As creators look to expand beyond platforms like Twitch and YouTube, Kick has quickly become a major contender in the live streaming space. With its growing user base and stance on being “creator-first,” many looking to create income while live streaming are now asking, “how do you make money streaming on Kick?”
This guide breaks down the different ways to earn on Kick, plus tips to help you increase your revenue as the platform continues to grow.
If you haven’t started streaming on Kick yet, check out our Kick setup guide for Streamlabs Desktop to get started.
Jump Ahead:
Ways to Make Money on Kick
As with the platforms before it, Kick has a mix of ways to make money on the platform, whether through built-in tools or other features you can integrate into your live stream. Below are some ways to start monetizing on the platform.
Subscriptions
Kick allows viewers to support streamers with recurring monthly subscriptions. It's widely reported by some trusted industry players that creators retain a significant portion of subscription revenue (95/5 split, according to the FAQs found on their official website).
This model makes subscriptions an attractive income stream—especially for consistent streamers with engaged audiences.
Donations (Tipping)
Kick doesn’t currently offer a native tipping feature, but with tools like Streamlabs Tip Pages, you can accept direct donations during your stream. Tip Pages are fully customizable and easy to set up, and since we don’t take a cut, you’ll keep more of your earnings..
Streamlabs Ultra Affiliate Program
If you're already using Streamlabs tools, the Streamlabs Ultra Affiliate Program is a natural way to earn extra income. The Streamlabs Ultra Affiliate Program lets you earn money by recommending Streamlabs Ultra to your community. Managed through the Impact affiliate platform, the program provides you with custom referral links to share across your content channels, including Kick.
Anyone who signs up using your link gets a free 7-day trial of Streamlabs Ultra, and you'll earn a commission for every successful conversion to a paid plan—$10 for monthly plans and $20 for annual plans. It's a simple way to support your audience with powerful tools while earning income.
Amazon Associates (and Other Affiliate Programs/Shops)
If you often get questions about your setup or mention products during your stream, the Amazon Associates Program is a great way to turn those moments into organic ways to share affiliate links with your audience. Simply share links to the gear you use or recommend, and you’ll earn a commission when viewers make a purchase. It’s an easy, low-effort way to monetize the products already featured in your content.
P.S. Amazon Associates is a go-to platform for content creators, but there are tons of other commission-based affiliate programs to choose from.
Sell Merch
Selling custom merchandise is a great way to monetize your personal brand, even if you’re just getting started. With the Streamlabs Merch Store, you can create and sell merch without upfront inventory costs—design and launch your store in minutes, and Streamlabs handles fulfillment for you.
Kick Creator Incentive Program
Kick’s Creator Incentive Program pays streamers based on real-time viewership, offering revenue for every organic view you receive during live streams. This sits alongside Kick’s generous 95/5 subscription split, combining consistent payouts with audience-driven support.
To join, you must first become a verified creator by meeting the following within a 30-day window:
- Stream 15+ hours
- A minimum average of 50 live concurrent viewership
- 100 unique chatters
- A minimum of 10 active subs
You’ll also need a confirmed phone number, two-factor authentication, two recent VODs, and no TOS violations or recent username changes.
Brand Deals and Sponsorships
As with other platforms, Kick streamers can work directly with brands to promote products or services on stream. Although the platform is new to the mix, brands definitely are paying attention—especially to creators with consistent streams, a defined niche, and growing but engaged communities.
Exclusive Content & Memberships
If you’ve built a loyal community, offering exclusive content through platforms like Patreon or Ko-fi can help generate income. You can provide members with perks like private streams, behind-the-scenes content, etc., rewarding your most dedicated fans while creating a stable revenue stream.
Tips to Maximize Your Kick Earnings
Kick’s monetization potential grows the more you connect with your audience. Here’s how to make the most of it:
Be consistent. Streaming on a schedule helps build viewer loyalty and keeps subscriptions active.
Create high-quality content. A polished stream with overlays, clear audio, and good visuals makes viewers more likely to subscribe or donate.
Engage your audience. Welcome new viewers, shout out subs, and interact with your chat to encourage return visits and support. Also, try widgets and other tools designed to make your live stream interactive.
Promote your stream outside of Kick. Share clips on platforms like TikTok, Twitter, or Instagram to drive traffic back to your Kick channel.
Take advantage of multistreaming. Simulcasting or multistreaming to platforms like YouTube or Twitch can grow your reach while still building your Kick audience. Plus, if you're streaming from an Xbox, multistreaming is simple, and you don’t need a capture card to get going
Brand your channel. A professional-looking channel page can help convert casual viewers into regular supporters. Not sure where to start? Check out our guide on how to brand your Kick channel.
Kick is still in its early stages, but its creator-focused approach has already made it a compelling option for streamers looking to earn money. From subscriptions and tipping, there are multiple ways to make money streaming on Kick.
And when you're ready to go live, don't forget—Streamlabs Desktop supports native streaming to Kick, so you can focus on content while we handle the tech.